Jordan Rivera
Product Marketing Manager
jordan.rivera@example.com+1 555 010 2030Toronto, Canadalinkedin.com/in/jordan-rivera-examplejordanrivera.example.com
Summary
Product marketing manager with seven years of experience launching B2B software products. Skilled at turning customer research into clear positioning, coordinating cross-functional launches, and building sales enablement that shortens deal cycles.
Education
Bachelor of Commerce, Marketing · University of Ottawa
Sep 2013 – May 2017
Ottawa, Canada
Skills
Product positioning, Go-to-market strategy, Customer research, Sales enablement, Copywriting, HubSpot, Google Analytics, A/B testing
Experience
Product Marketing Manager · Northwind Analytics
Mar 2021 – Present
Toronto, Canada
- Led positioning and launch for three product lines, coordinating product, sales, and support teams.
- Built a competitive enablement program used by a 40-person sales team.
- Ran quarterly customer interviews and translated findings into roadmap and messaging recommendations.
Marketing Specialist · Bluefield Software
Jan 2018 – Feb 2021
Ottawa, Canada
- Managed email nurture campaigns and landing pages for the mid-market segment.
- Wrote case studies and product one-pagers in partnership with customer success.
Certifications
- Product Marketing Core, Product Marketing Alliance (Jun 2022)
Languages
English (Native / Fluent), Filipino (Tagalog) (Fluent), French (Professional working proficiency)