Jordan Rivera
Product Marketing Manager
jordan.rivera@example.com+1 555 010 2030Toronto, Canadalinkedin.com/in/jordan-rivera-examplejordanrivera.example.com
Summary
Product marketing manager with seven years of experience launching B2B software products. Skilled at turning customer research into clear positioning, coordinating cross-functional launches, and building sales enablement that shortens deal cycles.
Experience
Product Marketing Manager, Northwind Analytics (Mar 2021 – Present)
Toronto, Canada
- Led positioning and launch for three product lines, coordinating product, sales, and support teams.
- Built a competitive enablement program used by a 40-person sales team.
- Ran quarterly customer interviews and translated findings into roadmap and messaging recommendations.
Marketing Specialist, Bluefield Software (Jan 2018 – Feb 2021)
Ottawa, Canada
- Managed email nurture campaigns and landing pages for the mid-market segment.
- Wrote case studies and product one-pagers in partnership with customer success.
Education
Bachelor of Commerce, Marketing, University of Ottawa (Sep 2013 – May 2017)
Ottawa, Canada
Skills
Product positioning · Go-to-market strategy · Customer research · Sales enablement · Copywriting · HubSpot · Google Analytics · A/B testing
Certifications
- Product Marketing Core, Product Marketing Alliance (Jun 2022)
Languages
English (Native / Fluent), Filipino (Tagalog) (Fluent), French (Professional working proficiency)